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Video 2. What more is there to it?

The bright and seemingly environmentally friendly idea of converting plastic into reusable material is, unfortunately, at stake today. Idle talks about the problem and naive expectations that one day just another superhero will snap their fingers and have the plastic issue solved on the global level prevail in our thinking. No such luck! Local problems need local solutions. First and foremost, it is all about our individual habits. As American philosopher William James once accurately stated, animals, including the human species, are “bundles of habits.” If put another way, habits shape our characters which are ultimately responsible for the quality of our interactions with the external world, including other human beings, as well as the flora and fauna of our planet.

There are plenty of examples found in our everydayness. It’s impossible to purchase a cup of coffee in a Bio Company store unless you use a flask or a reusable plastic cup, because they don’t offer disposable cups. The idea of buying the vacuum-packed, pre-peeled, and boiled beetroot in a supermarket, if thought of thoroughly, seems just as nonsensical as purchasing pre-sliced cheese wrapped in plastic. Building on these ubiquitous cases, it becomes unmistakable that our habits inevitably play a crucial role in more efficient and mindful management of the plastic issue. Making certain activities habitual can either improve or worsen the situation. Therefore, selecting items for one’s market basket, that includes a various range of goods – from groceries and household objects to furnishings and services, - is largely a matter of personal routine practices.